diff --git a/.github/pull_request_template.md b/.github/pull_request_template.md
index 50c4f811..f2376d6c 100644
--- a/.github/pull_request_template.md
+++ b/.github/pull_request_template.md
@@ -9,6 +9,7 @@
 - [ ] I have read and followed [`CONTRIBUTING.md`](CONTRIBUTING.md).
 - [ ] I tested this change locally.
 - [ ] I added or updated tests when reasonable.
+- [ ] I added screenshots or recordings for UI changes when reasonable.
 
 Explicit permission feedback item (required if not a bug fix):
 
diff --git a/.github/scripts/check-contribution-policy.js b/.github/scripts/check-contribution-policy.js
index 9833bfcb..7e1a4885 100644
--- a/.github/scripts/check-contribution-policy.js
+++ b/.github/scripts/check-contribution-policy.js
@@ -60,6 +60,8 @@ const CHECKBOXES = {
     "I have read and followed [`CONTRIBUTING.md`](CONTRIBUTING.md).",
   testedLocally: "I tested this change locally.",
   testsUpdated: "I added or updated tests when reasonable.",
+  screenshotsAdded:
+    "I added screenshots or recordings for UI changes when reasonable.",
 };
 
 function escapeRegExp(value) {
@@ -243,6 +245,14 @@ function analyzePullRequest(pr) {
         message: "Confirm that tests were added or updated when reasonable.",
       });
     }
+
+    if (states.screenshotsAdded !== true) {
+      blockers.push({
+        label: LABELS.policyUnmet.name,
+        message:
+          "Confirm that screenshots or recordings were added for UI changes when reasonable.",
+      });
+    }
   }
 
   const desiredLabels = new Set();