diff --git a/komorebi-core/src/config_generation.rs b/komorebi-core/src/config_generation.rs
index b02a683a..90cc1e79 100644
--- a/komorebi-core/src/config_generation.rs
+++ b/komorebi-core/src/config_generation.rs
@@ -75,6 +75,10 @@ pub enum MatchingStrategy {
     EndsWith,
     Contains,
     Regex,
+    DoesNotEndWith,
+    DoesNotStartWith,
+    DoesNotEqual,
+    DoesNotContain,
 }
 
 #[derive(Clone, Debug, Serialize, Deserialize, JsonSchema)]
diff --git a/komorebi/src/window.rs b/komorebi/src/window.rs
index 846404a7..3d3c3be4 100644
--- a/komorebi/src/window.rs
+++ b/komorebi/src/window.rs
@@ -548,7 +548,6 @@ pub fn should_act(
     should_act
 }
 
-#[allow(clippy::cognitive_complexity, clippy::too_many_lines)]
 pub fn should_act_individual(
     title: &str,
     exe_name: &str,
@@ -607,6 +606,28 @@ pub fn should_act_individual(
                 }
             }
         },
+        Some(MatchingStrategy::DoesNotEqual) => match identifier.kind {
+            ApplicationIdentifier::Title => {
+                if !title.eq(&identifier.id) {
+                    should_act = true;
+                }
+            }
+            ApplicationIdentifier::Class => {
+                if !class.eq(&identifier.id) {
+                    should_act = true;
+                }
+            }
+            ApplicationIdentifier::Exe => {
+                if !exe_name.eq(&identifier.id) {
+                    should_act = true;
+                }
+            }
+            ApplicationIdentifier::Path => {
+                if !path.eq(&identifier.id) {
+                    should_act = true;
+                }
+            }
+        },
         Some(MatchingStrategy::StartsWith) => match identifier.kind {
             ApplicationIdentifier::Title => {
                 if title.starts_with(&identifier.id) {
@@ -629,6 +650,28 @@ pub fn should_act_individual(
                 }
             }
         },
+        Some(MatchingStrategy::DoesNotStartWith) => match identifier.kind {
+            ApplicationIdentifier::Title => {
+                if !title.starts_with(&identifier.id) {
+                    should_act = true;
+                }
+            }
+            ApplicationIdentifier::Class => {
+                if !class.starts_with(&identifier.id) {
+                    should_act = true;
+                }
+            }
+            ApplicationIdentifier::Exe => {
+                if !exe_name.starts_with(&identifier.id) {
+                    should_act = true;
+                }
+            }
+            ApplicationIdentifier::Path => {
+                if !path.starts_with(&identifier.id) {
+                    should_act = true;
+                }
+            }
+        },
         Some(MatchingStrategy::EndsWith) => match identifier.kind {
             ApplicationIdentifier::Title => {
                 if title.ends_with(&identifier.id) {
@@ -651,6 +694,28 @@ pub fn should_act_individual(
                 }
             }
         },
+        Some(MatchingStrategy::DoesNotEndWith) => match identifier.kind {
+            ApplicationIdentifier::Title => {
+                if !title.ends_with(&identifier.id) {
+                    should_act = true;
+                }
+            }
+            ApplicationIdentifier::Class => {
+                if !class.ends_with(&identifier.id) {
+                    should_act = true;
+                }
+            }
+            ApplicationIdentifier::Exe => {
+                if !exe_name.ends_with(&identifier.id) {
+                    should_act = true;
+                }
+            }
+            ApplicationIdentifier::Path => {
+                if !path.ends_with(&identifier.id) {
+                    should_act = true;
+                }
+            }
+        },
         Some(MatchingStrategy::Contains) => match identifier.kind {
             ApplicationIdentifier::Title => {
                 if title.contains(&identifier.id) {
@@ -673,6 +738,28 @@ pub fn should_act_individual(
                 }
             }
         },
+        Some(MatchingStrategy::DoesNotContain) => match identifier.kind {
+            ApplicationIdentifier::Title => {
+                if !title.contains(&identifier.id) {
+                    should_act = true;
+                }
+            }
+            ApplicationIdentifier::Class => {
+                if !class.contains(&identifier.id) {
+                    should_act = true;
+                }
+            }
+            ApplicationIdentifier::Exe => {
+                if !exe_name.contains(&identifier.id) {
+                    should_act = true;
+                }
+            }
+            ApplicationIdentifier::Path => {
+                if !path.contains(&identifier.id) {
+                    should_act = true;
+                }
+            }
+        },
         Some(MatchingStrategy::Regex) => match identifier.kind {
             ApplicationIdentifier::Title => {
                 if let Some(re) = regex_identifiers.get(&identifier.id) {